# Microsite
> A focused surface for a single moment.
Source: https://www.visfo.health/launch/microsite
Tags: Surface

_A focused surface for a single moment._

A standalone surface that does one job well, a data readout, a campaign moment, a launch window, drive interest, capture intent and feed the right downstream system.

## What it is

Microsites are the answer when a moment deserves its own canvas: a study readout, a regulatory milestone, a congress symposium, a new programme. The main site can't carry the weight of the moment without diluting itself.

Each microsite is one audience, one decision, one CTA, one nurture path. Built in days, not months, by assembling from the Brand spine and the Hub plumbing the rest of the stack already runs on. Lives for a defined window, then either graduates into the main site or retires cleanly.

## How we run it

1. **Frame** — One moment, one audience, one decision. The brief fits on an index card or it isn't a microsite.

2. **Build** — Single-narrative scroll on the Brand spine, hand-crafted hero, minimum viable navigation.

3. **Wire** — Dedicated UTM family, dedicated nurture, dedicated owner. The Hub treats it as a first-class surface.

4. **Measure** — Qualified hand-raises vs. the equivalent main-site path, time-to-meeting, cost per qualified meeting.

## What you get

- Single-narrative microsite live in 2–3 weeks

- One capture form, one CTA, one nurture sequence

- UTM and event family scoped to the moment

- Audience-specific Prospects routing rules

- Wind-down plan: graduate to main site, archive, or retire