# Partners
> Win pharma, BD and collaboration deals.
Source: https://www.visfo.health/launch/lens-partners
Tags: Lenses

_Win pharma, BD and collaboration deals._

Configured to land partner meetings and carry them through to term sheet, account-level surfaces, BD-grade proof points, structured outreach into named targets.

## What it is

Pharma BD is a long game played in cold inboxes. A named-account list of 20 pharma teams, each with a different therapeutic focus, a different decision unit, and a different reason the conversation might or might not happen. Generic outreach reads as generic and gets ignored.

The Partners lens configures the stack for account-level BD. A BD-grade brief per target with the asset fit, the competitive read and the proposed structure. Account microsites that swap proof points per partner. A touchpoint cadence sequenced for the buying committee, not the inbox. Every stage gate written down so a deal that moves slowly never quietly dies.

## How we run it

1. **Frame** — Account map of 15–30 pharma BD teams with therapeutic fit, decision unit, recent deals and signal-based intent.

2. **Configure** — BD brief per account, account microsite with swappable proof points, multi-threaded outreach into BD + medical + commercial.

3. **Run** — Founder + BD-led cadence per account, monthly review with status, blocker and proposed next move.

4. **Measure** — Stage gates from cold → engaged → scoping → term sheet, with cycle time and drop-off per stage.

## What you get

- Account map with therapeutic fit and decision unit

- Per-account BD brief with structure hypothesis

- Account microsite with swappable proof points

- Multi-threaded outreach cadence

- Stage-gate pipeline with cycle-time read

- Monthly BD review with kill / advance decisions