# Hub
> Central martech hub, instrumented from day one, plugs into your CRM.
Source: https://www.visfo.health/launch/hub
Tags: Programme

_Central martech hub, instrumented from day one, plugs into your CRM._

The connective tissue between site, content, outbound and CRM. Instrumented and measured from day one so the team works from one set of numbers, not five disconnected tools.

## What it is

Most early martech is a graveyard of half-used tools where the CRM, the site and the outbound sit in three different worlds. The Hub is the single instrumented layer that joins them.

Every event from every surface, page view, form fill, outbound reply, content read, room visit, lands in one model, gets scored, gets attributed, and pushes into the CRM the team already uses. Not a replacement for the CRM. The layer that makes the CRM useful.

## How we run it

1. **Choose** — Pick the smallest stack for the next 18 months, CRM, automation, analytics and attribution, against the actual go-to-market.

2. **Configure** — Object model, event taxonomy, integration spec across every surface. Brand variables read in, surface events read out.

3. **Wire** — Connect Surfaces and Demand components to the Hub. CRM stays the system of record, the Hub is the system of intelligence.

4. **Hand over** — Dashboards, runbook, a month of co-piloting so the team owns it.

## What you get

- Configured CRM, marketing automation, analytics and attribution

- Event model (around 25 named events) with consistent naming and properties

- Integration spec across every surface and channel

- 5–7 dashboards the team actually opens

- Runbook, team enablement and one month of co-pilot