# Enrichment
> Data enrichment and prospect intelligence.
Source: https://www.visfo.health/launch/enrichment
Tags: Programme

_Data enrichment and prospect intelligence._

Layer in the firmographic, technographic and signal data that turns a name on a list into a reason to reach out this week.

## What it is

A name on a list is a starting point. The reason to reach out this week, a fundraise, a hire, a paper, a tender, lives in the signal you wouldn't have found by reading the CRM.

Enrichment layers firmographic and technographic data, hiring signals, fundraising signals, publications, press and tender feeds into every record, automatically, on a schedule, with provenance. Every change carries its source, fetched-at and confidence.

## How we run it

1. **Connect** — Wire the sources that matter for each lens: Apollo, Crunchbase, Pitchbook, LinkedIn, PubMed, congress and tender feeds.

2. **Enrich** — Scheduled refreshes per record, with change detection that flags what moved.

3. **Score** — Which signal is worth a sentence in the next outbound, and which is background noise.

4. **Surface** — Push into Prospects and the CRM, with a weekly 'what changed' digest, never just into a folder.

## What you get

- Connector set per lens

- Refresh schedule per source

- Signal scoring rubric

- Provenance per field (source, fetched-at, confidence)

- Weekly 'what changed' digest, routed automatically