# Content
> AI content engine, human review at the centre.
Source: https://www.visfo.health/launch/content
Tags: Demand

_AI content engine, human review at the centre._

A repeatable editorial system where AI drafts and humans steer, so a small team can publish, repurpose and personalise at the cadence the market expects.

## What it is

Most early-stage content programmes are one of two failures. Either a founder writes one good post a month and then disappears for six weeks, or an outsourced agency floods the channels with on-trend filler that the team would never sign off on if they read it.

The Content engine is a small editorial system: a briefing queue tied to the Brand spine, an AI first draft that respects locked variables, a human review thread with named reviewers, and a re-cut layer that pushes the same source into website copy, microsite hero, outreach touch, social post and nurture email. Throughput without the agency tax.

## How we run it

1. **Frame** — Editorial queue per audience and per surface, with one named owner. Briefs are written against the spine, not against the calendar.

2. **Draft** — AI drafts each paragraph against locked Brand variables, with a confidence score per claim and a refusal when the spine doesn't support it.

3. **Review** — Threaded review with named roles: clinical, brand, founder, compliance. No anonymous edits, no merge-the-track-changes ritual.

4. **Repurpose** — One approved source re-cut for every downstream surface: site, microsite, outreach, social, nurture, deck.

## What you get

- Editorial queue with brief, owner, spine variable and SLA

- AI drafting wired to the Brand variable hub

- Threaded reviewer workflow with role-aware sign-off

- Re-cut presets per downstream surface

- Publish log across every channel with single source-of-truth

- Weekly editorial review with cut list and re-write list