# Market Access Key Opinion Leader (MAKOL)
> A Market Access Key Opinion Leader (MAKOL) is a recognized expert who regularly publishes on market access themes, for example, disease burden, treatment cost-effectiveness and reimbursement challenges, within a specific therapeutic area.
Source: https://www.visfo.health/glossary/market-access-key-opinion-leader-makol
Updated: 2026-06-16T15:10:40.108914+00:00

What is a Market Access Key Opinion Leader (MAKOL)?
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A MAKOL is a recognized expert whoregularly publishes on market access themes, for example, disease burden, treatmentcost-effectiveness and reimbursement challenges, within a specific therapeuticarea.
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What are the key characteristics of a MAKOL?
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To be considered a MAKOL, an individual may fulfill some or even all of the following criteria:
- Demonstrates a strong publication record in peer-reviewed journals, publishing on themes such as: unmet needs; disease and economic burden; cost-effectiveness and budget impactof current and emerging therapies; healthcare resource utilization; reimbursementand access challenges
- Consistently authors systematic reviews, guidelines, and/or meta-analyses
- A well-respected researcher, clinician, economist or health policy expert
- Involved in country-specific or regional policy development and health economics initiatives
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By identifying and engaging the right MAKOLs, organizations can leverage the relevant expertise, influence and networks needed to drive evidence-based access and reimbursement strategies.
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MAKOL mapping is a core component of VISFO's Helix offering. Click here to find out more.