The brief: Our client sought to understand the potential market opportunity for their pre-clinical blood cancer treatment. The primary objective was to effectively communicate its early value proposition to various stakeholders and grant applications.
The challenge: Our client required more information on the market access process and evidence requirements required to create a compelling value proposition. To address this, we conducted a thorough analysis of the current treatment and competitor landscape as well as the size of the patient population, identifying where our client’s asset fits and establishing its unique value and market opportunity.
The solution: We equipped our client with a comprehensive toolkit to help them effectively communicate the value of their early-stage asset and empower them to secure funding throughout its clinical-development.
- Using a rigorous systematic literature review, we provided our client with a comprehensive overview of the disease and current treatment landscape. Through data mining and analytics, we further provided a comprehensive competitor intelligence report. Encompassing existing and pipeline competitors as well as products with a similar mechanisms of action. We augmented these insights by delivering a detailed market forecast, incorporating data on the potential patient population as well as burden of disease and unmet need.
- An analysis of epidemiological data was enhanced through forecast modelling and housed in a bespoke, interactive intelligence board.
- Additionally, we conducted an in-depth analysis of the therapeutic mechanism of the asset, uncovering compelling aspects for our client to highlight to potential investors.
The value to the client: Through a rapid and robust analysis, combined with VISFO’s strategic recommendations, our client gained a comprehensive understanding of the opportunity surrounding their early-stage asset. Our proactive intervention allowed us to uncover unique values of the asset at a stage which is often overlooked, empowering our client to not only communicate the potential to stakeholders but to effectively position themselves for future milestones.