The brief
Our client was conducting a diligence exercise and needed to be fully informed of the disease area landscape and potential resource requirement to inform decision-making on the prospective roll-out of a new commercial asset.
The challenge
Our client did not have the expertise on the prospective acquisition readily available to them and required a comprehensive analysis of the market to determine the level of commercial opportunity.
The solution
To establish a comprehensive landscape analysis, we delivered an extensive market access and business intelligence report to support the client in fully understanding the possible resource demands of the acquisition, which included;
- An online sentiment analysis across multiple stakeholder groups surrounding existing products within the potential portfolio
- Social media intelligence to analyze the discussion surrounding the disease area, providing live dashboards for the client to enable them to efficiently analyze the data on an ongoing basis
- An overview of the future market and clinician landscape and key topics within the disease area
The value to the client
Providing a rapid and thorough analysis to the client allowed them to make an informed decision on the potential acquisition.